Visit Central Florida.
Economic impact
Annual visitation
Local jobs
Revenue overall since 2018
Developing a roadmap to help Visit Central Florida gain momentum.
Through The Zimmerman Agency’s Momentum Planning process for Visit Central Florida tourism, the agency engaged key stakeholders in five diverse communities, facilitating collaborative workshops and in-depth discussions. Through this inclusive process, we uncovered each area’s unique assets and aspirations, building consensus across interests. The result was a comprehensive Momentum Roadmap—an actionable strategic platform aligning messaging and marketing direction. This empowered Visit Central Florida to authentically represent the entire destination and effectively connect with multiple target audiences.
Truths
Polk County is a unique, large destination with a variety of experiences from nature to sports to parks to arts & culture - but still maintains an “old Florida” small-town feel and hospitality.
Ambition
Polk County’s variety of unique experiences, combined with its spirit of“real”, hometown Florida is the perfect destination for a relaxing vacation.
Momentum
Close to everything but away from it all in the beauty and charm of “real” Florida.
The Momentum Roadmap distills foundational Truths, defines the Ambition—how the client must be perceived to achieve success—and culminates in the Momentum Idea, the driving force behind all strategic and creative efforts. This clear, actionable framework ensures unified direction, aligning all initiatives to authentically elevate the brand and achieve measurable impact in the marketplace.
Video.
Print.
Digital.
Promotions.
Directional Out-of-Home.
Social Media.