Visit Knoxville: Calling the Curious.
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Developing a roadmap to gain momentum.
The Roadmap represents three pillars of the Momentum Plan that were developed with participation of key stakeholders. The intention of Momentum is to analyze Truths with the destination; establish an Ambition for how the brand must be viewed by our audiences to succeed; and, to develop the cornerstone strategic and creative efforts to communicate to our audiences.
Truths
Knoxville is a surprising blend of big city sophistication and small-town vibes, with proximity to the best outdoor adventures and arts/culture.
Ambition
Knoxville aims to become the South's most unexpected and irresistible destination—where every visitor discovers more adventure, more culture, and more genuine connection than anywhere else.
Momentum
Culture on tap. Discoveries on demand.
In Knoxville, vibrant culture and thrilling discoveries are always within easy reach— ready to be enjoyed whenever and however you choose.
Knoxville has tons of personality, with no shortage of random and unique things to discover. We also tend to attract some pretty quirky visitors to our city. And we wouldn't have it any other way. From sophisticated speakeasies to dog-focused events to hiding-in-plain-sight history, our treasures reward the intrigued and the intriguing. Our doors are open to all, and if one or two might be closed, just give 'em a little push. Because here in Knoxville, we're...
Video.
Print.
Paid Social: Persona-Tailored Evergreen Ads.
Adventure Family
Pet Friendly
Music Enthusiasts
Paid Social: Persona-Tailored Visitors Guide Ads.
Social: Film Fest.
Digital: Film Fest.
