With minimal U.S. brand equity, Vidanta executed a dual-track PR blitz that simultaneously built Vidanta’s luxury credibility and launched VidantaWorld as an entertainment-first experience—anchored by Cirque du Soleil’s JOYÀ, the ultra‑mega yacht Elegant, and A‑list media/influencer moments. The result: marquee coverage from Robb Report to Rolling Stone and Business Insider, delivering 3.3B impressions, $30.9M in ad value, and a 99:1 campaign ROI.